Writing a Freelance Job proposal is an art in itself. It has it’s certain rules to be followed before you consider yourself to be the right person for the job particularly if you are dealing with a client for the first time. The proposal itself is an impression of your commitment and willingness toward the said task.

Read this if you have no idea what freelancing is all about 

When you are done with your profile creation, portfolio and rest of the formalities of details regarding your work. You begin with searching for the right job. And Oh ! there you go , you got one that you can apply to . But wait ! what are you going to write and how are you going to persuade someone who knows nothing about you ? (neither is he/she interested to know). All you should know is they are concerned about the work that needs to be done. And you have to use such convincing words that enables them to choose you , you and YOU!!!!

It been years that I have been writing proposal for various clients and I have always been replied even if I am not awarded the job. In fact sometimes the clients reads them so late that I don’t even remember what was the job tat i applied for. But they do read you (at least I read all the proposals sent to me). That’s probably because when the client checks the proposals they find something more influencing than the others.

I have been using some specific steps in every proposal of mine and believe me , it works. So there are some very basics techniques that you need to remember before writing a proposal for any of your job as a freelancer. These techniques can be used in any platform. Either you end up working full time on up-work , people per hour or fiverr – Negotiation and communication skills matter a lot. And the way you interact leads you to the decision of being the winner or the loser ! (well not loser though). So check the following tips that I have been applying in my own personal proposals. You can check out the snapshots of the proposals that I have sent.

Don’t be Informal (Clients are not your friends)

The the very first suggestion I would ever really give to any freelancer is , not to be Informal with your clients. Especially when you are negotiating for the first time. You need to understand no matter how good the client could be , remember the ethical approach that you have to follow. So write to the point and be formal in your writing structure. You are not friends and you need to remember the client is paying you to get what it requires. Although the questions you ask can be informal but i would personally prefer them to be neutral .

The more professional your approach towards your conversation – the better response from the client.

how to write a proposal for freelancing

Start with your abilities

When you begin to write a proposal – initiate with your capabilities. That’s the first thing every clients wants to know . This may include your qualifications, expertise etc. In case if your list of achievement are too long summarize them. Also, if you think you have done something that is also required by the client – mention that in the beginning. This makes the client your proposal to the last. particularly if the job is featured and you have to write a long proposal – the first few lines matters a lot. Checkout the first two lines for one of the awarded jobs.

people per hour proposal sample

Don’t forget to explain clients requirements

When you are done with explaining what you are and what can you do ! Than comes the part where you have to describe the elements that the client requires. In the attached sample you can see that I have talked about the clients requirement in the second lines. As i mentioned earlier that every client is more concerned about what you can do for them instead what you really are ! Its mostly the work that matters.

Never hesitate to ask

Sometimes, you can do something what the client requires but there is this feeling of being incompetent for the said task. In such cases –  you need to mention the level of your knowledge to the client. Read the proposal 2-3 times to make sure you are talking about the right element. Also , never hesitate to ask anything especially if the client has been general in his task. I have heard alot of cases from my friend who claimed that their clients did not wanted when they sent the document.

So ask valid and relevant questions to be more clear about the services that you have to provide.

I usually ask questions in almost every proposal that i send. Have you look at this one related to Business Communication article. I must mention that I have had the chance to be awarded twice for her jobs.

people per hour sample proposal 2


Add the Reasons for being the “MR. RIGHT”

There is one quick secret I would like to mention when you are writing your proposal . You must have the ability to convince the client with reasons. Reasons of being the “Mr or Miss. Right ” for that particular job. And for that you need to


If you look at the above sample , I have clearly written that the reason i am applying for this job is because I already have taught the subject TWICE and that I have an EXTENSIVE EXPERIENCE  in it. So with these reason I believe I can opt out of the rest of the proposals being sent.

Additionally, the best suggestion I could give to all the freelancers is that always pick a job that you really can work over ! Never ever try to convince a client for something you know will not be of high quality and would rather take extensive time. You never know that you might be missing other relevant jobs.

Ending with a Polite and Hopeful statements

Always end up with polite and hopeful words when you are done with rest of the requirements. Statements like ” I would be glad to assist you in the said task ” or ” Thank You for the invitation of the proposal “ (You usually get invited by the clients to send proposal if they find your skills relevant to their jobs. This brings a sense of completeness in your whole proposal.  Besides, courtesy is recommended  🙂