Writing a blog post is an art in and of itself. Although blogs tend to be informal in style and structure, you have to take a systematic approach to writing them. You must begin with an introduction that provides the objective of your blog post. You must also explain the reasons why you are writing about that particular topic in the first place.
After a small introduction, you can discuss the details of your topic in the body of your blog. You do this by intelligently organizing your ideas and adding headlines that streamline the blog. Adding headlines (called H1s and H2s in HTML) is extremely important when writing a blog because many people skim through your blog without fully reading it. Those headlines act as an outline that let readers tell what’s where at a glance.
Note: H1 and H2 tags are also important to your site’s SEO
Also, you can’t forget about using tags and categories to define your posts. If you use a CMS like WordPress, you’ve likely encountered them before. Tags and categories let you group blog posts with similar topics together. It helps people find blogs you’ve written on similar topics. It also helps the SEO of your blog posts. For example, I place all my blogs about blogging tips in my blogging category. I take the same approach when it comes to my personal life, relationship, freelancing, and online course creation strategy blogs.
- Your first step of blogging
- How to start your blog in less than 15 minutes
- How to use WordPress dashboard
Finally, finish your blog-writing process by adding a beautiful image to your blog. You can use an image from a free stock photography website or you can buy one from the creative market. Or, if you’d prefer, you can find a blog mockup scene and edit it in Photoshop, Canva, or PicMonkey.
How Should You Decide Which Post to Edit First?
The best answer is Google Analytics. If you have Google Analytics activated in your blog (and you should), you will be able to check which of your blog posts received the most traffic.
Prioritizing blogs with the most traffic is an important strategy for you to understand. For example, I own an academic blog focused on economics. I checked Google Analytics to see which of my posts were viewed most, and the result was:
The above screenshot is Google Analytics traffic information for my economics blog. You can see that “Three Approaches of Calculating GDP” has both the highest number of pageviews and unique pageviews. That this one page has almost 1000 views should give you some insight into how important this post is for my blog.
My next step would be to edit this post and provide more information about how GDP is calculated, as well as the strategy behind it. I could add more headlines and subtitles along with an image. All of these things will attract more uses to this post.
By editing your existing post and including more valuable content, Google will increase your post’s rank over time. You can see that when I write the exact keyword in Google, I find my post on the top of the page.
External and Internal Links
After you learn which posts on your blog are the most important, the next step is to add internal and external links within those posts.
One way to do this is through a “related posts” section that you insert into some of your other blogs. You can manually select these related posts, or you can install plugins (at least on WordPress) that do this automatically. Either way, adding related posts will lead to more traffic to your other posts. This also has the effect of improving dwell time on your blog, which is a positive user-engagement signal that Google will take note of and rank your website higher for. The better engagement your blog gets, the better the chances that your readers will begin to trust you.
Adding Affiliate Links
Once your blog starts getting a fair amount of traffic, a common strategy is to add affiliate links to your posts. Affiliate links are special URLs that provide you with a commission if your website sends a paying customer over to the affiliate. Amazon is the most popular affiliate in the world today.
A good time to add affiliate links to posts is when they generate a lot of traffic. All you have to do is edit the post and insert the affiliate link just like you would any other link.
Note that you shouldn’t try to add affiliate links to your blog posts if the affiliate offer doesn’t relate to your blog in any way. Instead, you should only work with affiliates you trust and who add value to both your blog posts and the product you are marketing.
There are of course, many other reasons of editing old blog posts but these are probably the ones that are considered most. I hope this post helped you learn how important it is to edit your blog posts and add more valuable content for your readers. It’s all about giving back to your readers!
By the way, what do you do with your old published blog posts?